Awards And Achievements
Beating out 1000 entrepreneurs, 14 shortlisted projects and more than 600 submissions just from the UAE, three Dubai-based entrepreneurs were distinguished as winners of the Hadafi Women’s Entrepreneurship Season 3. Taking first place was Izil by Mouna Abassy, an organic beauty product line with a focus on argan oil -commonly found in Morocco, where Abbassy is from- as a main component
The Middle East will be the fastest-growing beauty market in the world over the next five years, according to research done by Euromonitor International, with local brands showing exceptional growth. These niche businesses are often pioneered by Arab women, who, through adapting traditional recipes, are changing the way consumers perceive the industry.
From fashion to food, foreign brands have often captured the fancy of local markets. But entrepreneurs in the Middle East are putting up a tough competition, creating impactful homegrown brands that have scaled regionally as well as globally. In the Middle East, women have played a key role in creating brands that have captured the interest of users while evolving into a profitable and sustainable business. Keeping this in mind, this year for the first time we are unveiling a list of Women Behind Middle Eastern Brands. These trailblazers have built their successful brands from scratch and grown them to the size they are today.
This Moroccan skincare line was founded by Mouna Abbassy back in 2013, after moving to Dubai. She wanted products that were simple and natural, and felt like she couldn’t find that where she lived. Her beauty brand, Izil, which means “pure” in the Berber Amazign language, is inspired by traditional Moroccan recipes. Her hair, face and skin products are free of parabens, synthetic colours, and preservatives, and uses natural ingredients like argan and prickly pear seed oils, ghassoul clay, and roses